Edward Wilson - Growth Marketer

Client wanted "premium but not try-hard" which is honestly the hardest brief to nail. Built it on Next.js App Router and spent way too long obsessing over animation timing curves. You know that feeling when an animation is 0.1s too slow? Yeah, I can't unsee that now.

Went with a strict light-mode design because dark mode would've clashed with their brand. GSAP + ScrollTrigger for the scroll animations, Lenis for that buttery smooth scrolling (seriously, once you use Lenis you can't go back to normal scrolling). The magnetic hover effects took embarrassingly long to get right but they're satisfying as hell.

The whole point was restraint, not adding features just because I could. Every animation, every hover state, every bit of spacing had to earn its place. In a world where everyone's throwing particles and 3D stuff at you, sometimes less really is more. The client loved it, which is all that matters.